Beatty Group

Site-wide website content

Beatty Group
Beatty Group facilitates the logistics of complex events, itineraries and programs that are tailored to specific groups of people. More importantly, they create once-in-a-lifetime experiences, leveraging their depth of knowledge and attention to detail on their clients' behalf.

I was hired by PixelSpoke, a Portland web design firm, to create site-wide copy during the company's website redesign. I was provided a briefing on goals, competitors and customer personas; I conducted research, interviewed the client, consulted with them on how to convey company stories, created the copy, and participated in design brainstorm discussions.

Samples below. To get in touch, click:


Beatty Group

Selected Web Pages